10 pillars
Content pillars
Every post belongs to a pillar. Pillars keep the feed varied but always recognisably Buddy.
Customer success stories
2/moShow proof through friendly, plain English case studies.
Sample topics
Well Drawn store story, Bonjour Mate LMS, Yarraville Blooms, QFD eLearning, Ace Strata transformation
Best formats
Carousel, LinkedIn case post, short reel
Proof type
before and after, result, quote
CTA
Book a free friendly chat
Reviews and proof
1/moTurn testimonials into trust signals.
Sample topics
Client quote cards, 5 star review graphics, what clients say after launch
Best formats
Quote graphic, short post, story
Proof type
client words, logo lockup, result
CTA
See more success stories
Tips and tricks
2/moHelp people make quick improvements without needing a full project.
Sample topics
3 homepage fixes, Shopify product page tips, mobile checkout checks, LMS update tips
Best formats
Carousel, reel, checklist
Proof type
actionable advice
CTA
Save this checklist
Small business advice
1/moBecome the helpful local tech buddy for owners who need clarity.
Sample topics
What to fix before spending on ads, simple automation ideas, website launch checklist
Best formats
LinkedIn post, Facebook post, carousel
Proof type
plain English insight
CTA
DM for a quick audit
Free resources
1/moCapture leads with templates, checklists and mini tools.
Sample topics
Website health checklist, eLearning brief template, Shopify launch checklist, AI prompt sheet
Best formats
PDF lead magnet, carousel
Proof type
useful takeaway
CTA
Download the free resource
Behind the scenes
1/moHumanise Buddy and build confidence in the process.
Sample topics
Project board, wireframes, QA checks, client walkthrough, design iterations, support process
Best formats
Stories, reel, carousel
Proof type
process proof
CTA
Follow for build notes
AI and innovation
1/moPosition Buddy as future-ready without making tech feel scary.
Sample topics
AI admin assistant, AI course generator, chatbot ideas, automation examples
Best formats
Demo reel, LinkedIn insight, carousel
Proof type
time saved, workflow
CTA
Ask what AI could save you time on
eLearning and training tips
2/moOwn the custom learning and training space.
Sample topics
Boring training does not stick, scenario learning, microlearning, LMS migration, accessibility
Best formats
LinkedIn post, carousel, reel
Proof type
learning outcome
CTA
Digitise your training
Shopify and online store optimisation
2/moAttract businesses that want more sales and less stress.
Sample topics
Product pages, navigation, abandoned carts, subscriptions, international selling, reviews
Best formats
Carousel, reel, checklist
Proof type
sales improvement
CTA
Build your store
Team and culture
1/moMake Buddy feel approachable, senior-led and safe to work with.
Sample topics
Meet the team, how we roll, values, local business support, client-friendly process
Best formats
Photo post, story, LinkedIn post
Proof type
people and trust
CTA
Meet your Buddy